01.Personal Brand
Thornton Winiata
2025
Brand Identity
& Publication
105 x 148mm
44 pp. Softcover
‘Thornton Winiata’ is a self titled personal brand focused on creating luxury versions of every day objects that help reinforce the wearers confidence.
This brand exists to challenge how we interact with everyday objects — Elevating the mundane into something meaningful through intentional design and craftsmanship. By re-imagining function as the foundation of form, it transforms overlooked accessories and objects into pieces that enhance daily life. Rooted in industrial design principles and handcrafted with precision, each piece is made with high quality sterling silver, reinforcing a commitment to durability, timelessness, and tactile experience.
To first introduce the brand an A6 gestural publication was made surrounding the māori whakatauki “kei o ringaringa te ao” (the world is yours).